Who To Follow: Instagram

In a sport that’s still relatively young, such as freeskiing, social media can be crucial in its rise to the mainstream. Make it to instagram’s discover page and you could gain thousands of new fans. The best of these young athletes know how to work this new marketing tool to their advantage and do so in an amazing fashion. So in this sparkly new social media age who is worthy of that sacred follow? Here are five of my top picks:

    • Joss Christensen: @joss